Are you a dynamic, self-driven professional with a passion for sales and customer relations? Do you have experience in the hospitality and catering industries and want to take your career to the next level? Shoprite has an exciting job opportunity for a Sales Representative within the Red Star division. This role is ideal for individuals who are passionate about food and beverage products and who excel in a fast-paced, target-driven environment.
Sales Representative Job Overview
- Position: Sales Representative (SHO250412-3)
- Location: Centurion, Gauteng, South Africa
- Closing Date: 2025/04/21
- Job Type: Permanent
- Territory: Pretoria West to Northwest Route and Surrounding Areas
Sales Representative Job Description
The Sales Representative role is crucial in driving sales growth and managing a diverse portfolio of clients in the hospitality and catering sectors, including hotels, restaurants, cafes, catering companies, lodges, and guesthouses. As the face of the company to these businesses, you will be responsible for identifying new business opportunities, maintaining customer relationships, and ensuring that customers receive the best possible service and products.
Key Responsibilities
Sales & Business Development
- Identify, target, and acquire new business accounts within the hospitality and catering sectors.
- Grow and manage existing customer accounts by understanding their needs and offering tailored solutions.
- Promote new products, bulk deals, and special promotions.
- Develop and implement a strategic sales plan to achieve monthly and annual sales targets.
- Maintain regular engagement with all customers through consistent follow-ups, account management, and prospecting to maximize sales opportunities within the assigned territory.
Customer Relationship Management
- Build and maintain strong relationships with customers in the foodservice industry, including chefs, procurement managers, and business owners.
- Conduct regular face-to-face meetings, site visits, and product presentations to showcase the value and quality of products.
- Provide customers with market insights and product recommendations to help them improve their menus and offerings.
- Handle customer complaints promptly and ensure high levels of customer service and satisfaction.
Sales Performance & Reporting
- Monitor and analyse sales performance on a daily, monthly, and yearly basis.
- Take action to improve results and ensure targets are met or exceeded.
- Prepare and present sales reports detailing territory performance, customer trends, and competitor activity in sales meetings.
- Meet sales performance KPIs such as revenue generation, margin growth, new account openings, and customer retention.
Product Knowledge & Market Insights
- Stay informed about the latest trends in the food and beverage industry.
- Work closely with suppliers and internal teams to ensure product availability, accurate pricing, and smooth order fulfillment.
- Conduct product demonstrations and tastings to highlight the benefits of products to potential and existing clients.
Order Management & Logistics Coordination
- Monitor stock levels and advise customers on availability, substitutions, and special-order options.
- Assist in managing customer credit terms and ensure that payments are made within the agreed-upon timelines.
Qualifications
Essential:
- Senior Certificate (Matric)
- Proven B2B sales experience (3-5 years) in the foodservice, hospitality, or catering industries.
- A valid driver’s license with the ability to travel within the assigned sales territory.
Desirable:
- A Diploma/Degree in Sales, Marketing, Business Administration, or Hospitality Management.
- Experience in distributing food and beverage products is an added advantage.
Skills and Attributes
To succeed in this role, candidates must possess the following skills and attributes:
- Sales & Negotiation Skills: Ability to influence customers and close deals effectively.
- Hospitality Industry Knowledge: A solid understanding of food and beverage trends, procurement, and menu planning.
- Customer Service Orientation: Ability to build strong relationships with customers and provide tailored solutions to meet their needs.
- Analytical & Problem-Solving Skills: Ability to analyze customer needs and offer appropriate product recommendations.
- Strong Communication Skills: Effective communication with customers and internal teams.
- Time Management & Self-Motivation: Ability to work independently and meet sales goals without constant supervision.
- Resilience & Adaptability: Capability to thrive in a competitive and dynamic work environment.
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How to Apply
If you are an enthusiastic, motivated, and results-driven individual, and meet the required criteria, we invite you to apply for this exciting opportunity. Submit your application before the closing date on 2025/04/21. Preference will be given to candidates residing within the assigned territory, as local knowledge is essential for efficient relationship building and territory management.
Don’t miss out on this fantastic opportunity to join a leader in the foodservice and hospitality industry. Apply now and take the next step in your career with Shoprite.
