Are you someone who loves writing, enjoys coming up with creative ideas, and wants to be part of the exciting world of radio and digital media? Then this job could be just for you. Primedia Broadcasting, one of South Africa’s leading media companies, is looking for a Copywriter to join their team in Sandown, Sandton (Johannesburg).
Let’s break down everything you need to know about this job opportunity and how you can apply.
Where Will You Work?
- Location: Sandown, Sandton in Johannesburg.
- Transport: You’ll need your own car.
- Travel: You may have to travel from time to time, but not often.
What Does a Copywriter Do?
A copywriter is someone who writes words that sell products, promote events, or inform the public. These can be words for radio adverts, social media posts, websites, or even videos.
At Primedia Broadcasting, the copywriter will:
- Write and create content for radio and digital platforms like websites and social media.
- Work on exciting promos and commercials for big brands and shows.
- Help bring creative ideas to life with the help of producers, sound engineers, and video designers.
- Make sure the message connects well with the audience.
What Will You Be Responsible For?
As a Copywriter, you will:
- Write fun, fresh, and creative scripts that match the Primedia brand.
- Make sure all content is done on time and follows the company’s high standards.
- Work hand-in-hand with technical teams like sound engineers.
- Support the online and social media team with written content.
- Team up with designers and video editors for eye-catching visuals.
What Qualifications Do You Need?
You must have:
- Matric certificate (Grade 12).
- A copywriting diploma or degree is a big advantage.
- Any training (formal or informal) in writing, creativity, or advertising is a plus.
Experience That Will Help You Stand Out
- At least 5 years of copywriting experience.
- Experience in traditional media (radio, TV, newspapers) or advertising agencies is a big plus.
- It’s also helpful if you have worked in film or understand social media well.
Skills and Personal Qualities Needed
- Good with computers.
- A creative ear for sound and radio.
- Excellent communication skills.
- Ability to plan, organize, and meet deadlines.
- Be a team player and willing to learn.
- Stay calm and focused under pressure.
- Share ideas and work well with different teams.
- Understand how to speak to South African audiences.
Other Requirements
- Valid driver’s licence and own transport.
- Must be willing to travel when needed.
- This position is open to candidates with disabilities and part of an Employment Equity initiative.
What is a Copywriter and Why Is It Important?
A copywriter is someone who writes words (called “copy”) used in advertising, promotions, and public messaging. These messages help brands sell products, promote events, and connect with people. Copywriters are needed everywhere — in radio, TV, online platforms, newspapers, and even on social media.
At Primedia Broadcasting, your writing will be heard by millions. You’ll be scripting for some of the biggest radio stations in the country, such as 947, 702, CapeTalk, and Kfm 94.5. You’ll also get to write for their websites, social platforms, and special campaigns.
About Primedia Broadcasting
Primedia Broadcasting is a big name in South Africa’s media world. They own radio stations like:
- 947
- 702
- CapeTalk
- Kfm 94.5
They are well known for providing news, music, and entertainment to millions of South Africans. Working at Primedia means being part of a fast-moving, creative, and exciting company.
How to Apply
To apply for this role, you must:
- Write a detailed CV (Curriculum Vitae).
- Send it by email to:
broadcastingcareers@primedia.co.za - Use this subject line in your email: Copywriter
- Apply before 15 April 2025.
If you don’t hear back within two weeks after the deadline, your application was not successful. But don’t give up – keep trying for other roles.
