Coricraft, a leading South African brand in the furniture industry, is seeking a talented and innovative Multimedia Graphic Designer to join their creative team in Cape Town, Western Cape. The successful candidate will play an essential role in creating visually compelling digital designs that align with the brand’s vision and enhance customer engagement.
About Coricraft
Founded in 1995 in Cape Town, Coricraft has become Southern Africa’s go-to destination for interior design inspiration. With a proud local heritage, the brand offers a wide array of stylish, high-quality furniture through its 44 showrooms across South Africa, Namibia, and Botswana. Coricraft takes pride in its skilled manufacturing team, creating furniture pieces that are crafted with expertise and precision. With a growing online presence, Coricraft delivers furniture to customers’ doorsteps, making it a household name across the region.
Key Responsibilities
The Multimedia Graphic Designer will be responsible for designing and creating engaging, visually appealing digital assets that enhance Coricraft’s online and offline presence. Some of the key responsibilities for this role include:
- Website Design & User Experience (UX):
- Developing and designing website layouts that reflect the brand’s identity and improve user experience (UX).
- Ensuring the website is optimized for various devices and platforms, maintaining a mobile-first design approach.
- Implementing responsive design principles to enhance accessibility across different screen sizes.
- Email Marketing Campaigns:
- Creating visually compelling email templates and campaigns aimed at driving customer engagement and conversions.
- Collaborating with marketing and content teams to ensure email campaigns align with Coricraft’s brand strategy and objectives.
- Digital Asset Creation for Multiple Channels:
- Designing and optimizing digital content for various platforms, including social media, websites, and email marketing.
- Ensuring digital assets are aligned with ongoing campaigns and brand guidelines.
- Collaboration & Design Execution:
- Working closely with merchandising teams to design digital assets that align with in-store campaigns and promotional materials.
- Conceptualizing and producing fresh, engaging digital content to maintain a consistent brand presence.
- Integration of Design Trends & Best Practices:
- Staying up-to-date with emerging design trends, UX/UI best practices, and new technologies to continually improve the brand’s online presence.
- In-store Collateral Design:
- Assisting with the creation of in-store collateral, including digital catalog layouts, ensuring seamless integration with the online experience.
Qualifications and Experience
The ideal Multimedia Graphic Designer will possess the following qualifications and experience:
- A minimum of 4 years of experience as a Graphic Designer with a focus on digital design and UX (experience in a retail environment is advantageous).
- A 3-year qualification (Degree or Diploma) in Graphic Design, UX Design, or a related field.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and web design tools such as Figma or Sketch.
- Knowledge of HTML/CSS for designing web pages and email templates.
- Familiarity with email marketing platforms and tools for email design and testing.
- A strong portfolio showcasing work in website design, UX design, and email campaigns.
Skills and Competencies
To succeed in this role, the Multimedia Graphic Designer must demonstrate:
- Strong presentation skills with the ability to effectively communicate design concepts.
- Excellent multitasking and time management skills to handle multiple projects simultaneously.
- High attention to detail, ensuring that all designs meet the highest quality standards.
- Proficiency in responsive design, with an emphasis on creating seamless experiences across all devices.
- Ability to collaborate effectively with cross-functional teams, including developers, marketers, and content creators.
- Strong problem-solving skills, particularly in high-pressure environments with tight deadlines.
Personal Attributes
The ideal candidate will possess the following personal attributes:
- A proactive, enthusiastic attitude towards new challenges and the ability to adapt and innovate.
- Strong interpersonal skills with the ability to maintain and build relationships with both internal teams and external partners.
- The ability to balance creativity and results-driven decision-making to achieve organizational goals.
- An eye for user-centered design, ensuring that all projects focus on enhancing the customer journey.
Why Work at Coricraft?
Coricraft offers a dynamic and exciting work environment where creativity thrives. The brand values its employees as its greatest asset, and as part of the Coricraft team, you will be encouraged to innovate and grow within the company. With endless growth opportunities across various TFG (The Foschini Group) brands, Coricraft is more than just a place of work—it’s a launchpad for career development.
How to Apply
Interested candidates are encouraged to apply before the closing date of 30 April 2025. This full-time position is based in Western Cape, South Africa. The application can be submitted online via Coricraft’s official careers page or through TFG’s recruitment platform.
Note: Preference will be given to candidates from designated groups as per the Employment Equity Act.
At Coricraft, creativity is at the heart of the company’s success, and the Multimedia Graphic Designer role is a vital part of ensuring that the brand continues to lead the way in the South African furniture and lifestyle sector.
Join Coricraft today and be part of a brand that’s transforming the way South Africans design and furnish their homes.
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