Boxer Superstores, one of South Africa’s leading retail brands, is on the lookout for a motivated and experienced Wholesale Sales Representative to join their dynamic team in the Eastern Cape. This permanent position offers a unique opportunity for a skilled sales professional to engage directly with township traders, including Spaza shops, Cash & Carry outlets, and wholesale customers, to supply essential groceries across the region.
Who Is the Ideal Candidate?
The ideal candidate for this role is someone with a solid background in informal trade sales, particularly with at least three years’ experience selling groceries door-to-door to township shops and vendors. Boxer Superstores requires a professional who thrives in a fast-paced, challenging environment and who understands the nuances of township trading. This is not a typical sales job — it demands someone with an entrepreneurial spirit, strong negotiation skills, and the ability to build trusted, long-term relationships with informal traders in rural and urban townships.
Essential Qualifications and Skills
Applicants should possess at least a Matric qualification, with a diploma or advanced certificate being advantageous. Experience in Cash & Carry and wholesale trading is crucial, as is an understanding of the unique dynamics of rural and township markets. Candidates must have a proven track record of success in door-to-door sales within the informal sector.
Given the nature of the role, a valid driver’s license is essential, along with the willingness and ability to travel extensively across all townships within the Eastern Cape, particularly coastal regions. Proficiency in IT software for order management and sales reporting is also necessary to efficiently manage client orders and maintain accurate records.
Key Responsibilities of the Wholesale Sales Representative
The role centers on direct customer engagement, requiring the candidate to canvass and sell baskets of groceries door-to-door. The representative will cover a broad territory, travelling regularly into rural and township areas to meet with independent retailers and Spaza shops. Success in this role depends heavily on the ability to cold-call and build rapport with new clients while maintaining strong relationships with existing customers.
Sales management is another crucial component — the representative will be responsible for managing their sales pipeline, implementing call cycles to maximize opportunities, and ensuring consistent growth in sales volume. This requires excellent communication skills and the ability to negotiate effectively to meet sales targets.
Why Work With Boxer Superstores?
Boxer Superstores is committed to supporting informal traders and local businesses, providing high-quality grocery staples at competitive prices. Joining their team means being part of a company that values the informal retail sector and understands its critical role in South Africa’s economy.
This position offers not only a platform to develop a rewarding sales career but also the chance to make a meaningful impact on township economies by supplying essential goods that meet the needs of local communities. The role combines the excitement of travel, the challenge of sales, and the satisfaction of contributing to business growth in one of South Africa’s most vibrant regions.
What Makes This Role Special?
The Eastern Cape’s township retail market is unique, characterized by a mix of small Spaza shops and informal vendors who rely on consistent and affordable grocery supplies. A Wholesale Sales Representative in this context is more than just a salesperson — they are a critical link between suppliers and community-based retailers.
Success in this role requires persistence, resilience, and a genuine passion for sales and service. Candidates who are self-motivated and able to work independently will thrive here, as will those who enjoy building personal relationships and understanding their customers’ needs in depth.
Apply Now!
Boxer Superstores’ Wholesale Sales Representative role in the Eastern Cape offers a fantastic opportunity for sales professionals with a background in informal trade. With a competitive environment, extensive travel, and the chance to make a real difference in township retail markets, this position is ideal for ambitious, driven individuals ready to take their sales career to the next level.
Interested candidates are encouraged to apply before the closing date on 31 May 2025. This is a call for a dedicated professional who is ready to contribute to the success of a leading retail company while building a lasting career in wholesale sales.
Check also: Logistics Driver Vacancy at WeBuyCars
