The SABC is excited to announce the availability of the Metro FM Marketing Assistant Internship for proactive and enthusiastic individuals. This internship is ideal for those who are eager to delve into the radio industry and participate actively in expanding the reach and impact of one of South Africa’s premier radio stations.

Metro FM Marketing Assistant Internship Overview

  • Location: Auckland Park, GP
  • Requisition ID: 12332
  • Closing Date: May 6, 2024
  • Division: Metro FM Radio
  • Department: Marketing
  • Report Line: Marketing Manager

Requirements for the Metro FM Marketing Assistant Internship:

To be considered for the Metro FM Marketing Assistant Internship, candidates must meet the following educational and professional criteria:

  • Educational Background: Possession of a National Diploma or Degree in Marketing, Communication, or a closely related field (NQF Level 6). This qualification should provide a solid foundation in marketing principles and practices, essential for a successful career in this dynamic industry.
  • Industry Knowledge: A good understanding of the marketing environment, including traditional and digital marketing platforms. Applicants should have basic insights into the radio industry, including knowledge of audience trends, content marketing, and the impact of social media on radio listenership.
  • Technical Skills: Proficiency in Microsoft Office is mandatory, with particular emphasis on Excel, PowerPoint, and Word. Experience with SAP or similar enterprise resource planning (ERP) software is highly advantageous, as these are commonly used tools within the marketing departments of large organizations like Metro FM.
  • Project Management and Organizational Skills: Demonstrated ability to manage multiple projects simultaneously with high attention to detail. Candidates should be able to plan, organize, and execute marketing campaigns and events efficiently, meeting deadlines and budget requirements.
  • Communication Skills: Excellent verbal and written communication skills are essential. This includes the ability to draft clear and compelling marketing materials, business plans, and reports, as well as effectively communicate with internal and external stakeholders to ensure alignment and promote the station’s activities.
  • Interpersonal Skills: Strong interpersonal skills are crucial for this role, as it involves frequent collaboration with team members, cross-departmental interaction, and engagement with external partners and vendors. The ability to network and maintain positive relationships is key to success in this internship.
  • Creative Thinking and Problem-Solving Abilities: The ideal candidate should be able to conceptualize innovative marketing strategies and promotions that align with Metro FM’s branding and audience engagement goals. Problem-solving skills are also important to navigate challenges that may arise during campaign execution.
  • Adaptability and Learning Agility: The media landscape is continually evolving, requiring adaptability and a willingness to learn new skills and technologies. Candidates should be proactive in staying abreast of the latest marketing trends and radio broadcasting technologies to contribute effectively to the team.
  • Passion for the Radio Industry: A genuine enthusiasm for radio and an understanding of its unique impact on the community and audience engagement is beneficial. This passion should be evident in the candidate’s approach to tasks and their commitment to contributing to the success of Metro FM.

Key Responsibilities

  • Assist in organizing and branding Metro FM’s events and outside broadcasts to ensure maximum exposure.
  • Engage in key events and campaigns that align with Metro FM’s target audience to maximize awareness and grow the listener base.
  • Implement strategies to enhance the station’s brand image and positioning.
  • Coordinate with suppliers to ensure all branding materials are delivered on time and are present at events.
  • Procure and design promotional materials for the station.
  • Draft business plans for Metro FM’s events and campaigns.
  • Create innovative activations and competition mechanics.
  • Prepare digital briefs for all marketing campaigns.
  • Manage the execution of promotions and coordinate with on-air teams.
  • Ensure prize distribution is handled efficiently, including the coordination of on-air promotions.
  • Compile data for brand marketing reviews and stakeholder presentations.
  • Promote brand activities to the media and public.
  • Administer general marketing office tasks to maintain efficiency.
  • Manage invoice follow-ups and payments, ensuring adherence to SABC policies.

Tip: Maximize Your Internship Success

How to Apply for the Metro FM Marketing Assistant Internship:

  • Candidates interested in the Metro FM Marketing Assistant Internship should apply online through the Metro FM career portal.
  • Please include your CV, cover letter, and relevant educational certificates. For additional information, contact Metro FM’s HR department directly.

This internship is a promising opportunity for growth and learning, offering a chance to contribute significantly to the marketing efforts of a leading South African radio station. If you have the drive and passion for marketing and media, the Metro FM Marketing Assistant Internship is the perfect step forward in your career.

Apply now and be a part of Metro FM’s dynamic team!