North-West University is seeking a passionate and motivated Junior Digital Marketer to join its dynamic team. This role offers an exciting opportunity for a creative individual to contribute to innovative marketing strategies and engage with a vibrant community. The ideal candidate will be eager to grow their skills and make a meaningful impact within the university. If you’re ready to embark on a rewarding career in digital marketing, North-West University invites you to apply and become part of their exciting journey!
Junior Digital Marketer Job Opportunity
- Industry: Education & Training
- Job Category: Education and Training
- Location: Vanderbijlpark, South Africa
- Contract Type: Permanent
- Remuneration: The total annual package will align with the level of appointment and the NWU’s policies.
- Reference: N000822 (Listing reference: nwu_003035)
- Application Deadline: 26 September 2024
Purpose of the Position:
The Junior Digital Marketer will support the marketing and student recruitment department, working closely with the Manager and Senior Manager. The position requires a skilled digital marketer with expertise in content creation, social media management, and digital advertising. The individual will ensure the NWU brand is consistently represented across all digital platforms.
Key Responsibilities:
1. Digital Media Management:
- Create and publish engaging content on digital platforms.
- Design and execute digital campaigns for marketing, corporate, and stakeholder communication.
- Ensure the NWU brand strategy is applied across all digital platforms.
- Support senior digital marketers in running digital advertising campaigns.
- Stay updated on current trends and platform-specific layouts for effective execution.
2. Brand Engagement and Monitoring:
- Daily monitoring of NWU’s official social media platforms.
- Track NWU’s brand reputation using monitoring tools.
- Engage with stakeholders and customers via various social channels.
- Provide feedback and advice on social media performance and best practices.
3. Content Creation and Design:
- Capture and edit photos and videos for social media and other platforms.
- Create high-quality content across multiple formats (visual, text, video) that aligns with NWU’s brand.
- Collaborate with different campus teams to identify brand ambassadors.
4. Digital Marketing Tools and Analytics:
- Utilize marketing automation software, content management systems, and SEO tools.
- Conduct A/B testing to optimize online ad campaigns.
- Analyze digital campaign data to make informed decisions.
5. Crisis Management:
- Identify potential brand-damaging situations and escalate them to relevant stakeholders promptly.
- Maintain NWU’s reputation by handling crises on social platforms efficiently.
Required Skills and Competencies:
1. Technical Expertise:
- Proficiency in content management systems, SEO tools, and social media management tools.
- Competency in photography, videography, graphic design, and multimedia editing software.
- Ability to run and optimize digital ad campaigns across various platforms.
2. Social Media Skills:
- A solid understanding of social media platforms and how to use them effectively for marketing.
- Capability to measure and analyze the performance of digital marketing campaigns.
3. Customer Service and Communication:
- Excellent communication skills for liaising with various stakeholders.
- Ability to work with diverse audiences and respond to inquiries effectively.
4. Creativity and Innovation:
- Strong creativity and vision for developing engaging digital content and campaigns.
- Ability to stay updated on digital marketing trends and incorporate innovative ideas.
5. Time Management and Prioritization:
- Ability to manage multiple projects and meet deadlines under pressure.
- Strong attention to detail and commitment to delivering high-quality outputs.
Behavioral Competencies:
- Artistic Talent: Good visual literacy, an eye for design, and the ability to create aesthetically pleasing content.
- Problem-Solving: Ability to think creatively and offer solutions during content development.
- Customer-Centric Approach: Strong focus on customer service, with the ability to build and maintain relationships.
- Crisis Management: Ability to handle potential brand damage situations proactively.
Minimum Qualifications and Experience:
- Education: Bachelor’s degree (NQF Level 7) in Marketing or Communication.
- Experience: At least 3 years in digital media marketing, including content creation, publishing, and digital advertising.
Added Advantages:
- Experience in photography and videography.
- Expertise in digital media advertising, including campaign execution.
Additional Information:
- Driver’s License: Required, along with a willingness to travel.
- Employment Equity: The NWU follows the principles of the Employment Equity Act, and preference will be given to candidates from designated groups.
Application Process:
- Application Method: Apply online via the NWU vacancy portal.
- Closing Date: 26 September 2024.
- Enquiries:
- Job content: Sinki Mlambo – 016 910 3579
- Recruitment process: Moratuwa Motsemme – 018 299 4958
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The Junior Digital Marketer position at North-West University presents a unique opportunity for individuals looking to launch their careers in the digital marketing field. With a focus on creativity, collaboration, and professional growth, this role promises to be both rewarding and impactful. Interested applicants are encouraged to take the next step and apply, joining a dedicated team committed to excellence in education and community engagement. North-West University looks forward to welcoming new talent to help shape the future of its marketing efforts!