Nando’s, a renowned name in the culinary world, is looking to hire a Digital Marketing Manager for the IMEA region, based out of Johannesburg, South Africa. This role is critical for the implementation and execution of digital strategies aligned with business objectives and the Brand plan.

The ideal candidate will bring innovation and efficiency to our digital marketing operations, contributing to the ongoing success and growth.

Digital Marketing Manager Vacancy Overview

  • Closing Date: 2024/05/10
  • Reference Number: NAN240430-1
  • Job Type: Permanent
  • Location: Johannesburg, Gauteng, South Africa

Job Description

The Digital Marketing Manager will be accountable for developing and executing digital media campaigns that align with Nando’s business goals. This involves collaborating with communication and agency partners to manage and enhance the brand across digital platforms.

The role includes strategizing paid media marketing efforts, managing digital content, and ensuring all digital activities support the Nando’s Annual Promotional Calendar.

Minimum Requirements

  • Qualifications: Degree or equivalent NQF level 6 qualification in marketing, specializing in Digital Marketing.
  • Experience: 5 – 8 years in an advertising environment focusing on digital marketing, with at least 1-2 years in a mid-senior marketing or advertising role.
  • Licenses: Valid Driver’s License.

Required Skills

  • Proficiency Across Multiple Platforms: You will need a deep understanding and proficiency in managing and optimizing campaigns across various digital media platforms including DV 360, Google Ads, META Business Manager, Twitter (X) Ads, AdRoll, and AdColony.
  • Strategic Campaign Management: Experience in strategically planning, executing, and measuring the effectiveness of digital campaigns across these platforms to ensure they meet the set goals and objectives.
  • Data-Driven Decision Making: Ability to use advanced media analytics tools and platforms to analyze data, track performance, and extract actionable insights that drive the strategic direction of campaigns.
  • Optimization Expertise: Skilled in adjusting campaigns in real time based on analytics to improve performance and ROI.
  • Creative Campaign Development: Expertise in crafting compelling and innovative digital marketing campaigns that engage audiences and enhance brand visibility.
  • Alignment with Business Goals: Capability to design campaigns that not only attract attention but are also strategically aligned with business objectives and market needs.
  • Resource Allocation: Proficient in managing and allocating budgets across campaigns and platforms to maximize returns while minimizing costs.
  • Financial Oversight: Ability to monitor spending and adjust allocations to ensure financial efficiency and effectiveness in achieving marketing objectives.
  • Enhancing Customer Engagement: Experienced in leveraging CRM systems to build stronger relationships with customers through personalized marketing and engagement strategies.
  • Project Coordination: Competent in overseeing multiple projects from inception to completion, ensuring they are delivered on time, within scope, and on budget.
  • Cross-functional Team Leadership: Experience in leading and coordinating cross-functional teams to ensure seamless execution of projects and initiatives.
  • Data Utilization: Ability to utilize customer data effectively to enhance targeting and personalization, which leads to improved customer experiences and loyalty.

Duties and Responsibilities

  • Digital Strategy Development: Lead the development and execution of the digital marketing strategy, ensuring it aligns with the quarterly and annual business targets.
  • Campaign Management: Design and implement innovative digital media campaigns. Monitor and optimize the performance of these campaigns to maximize ROI.
  • Digital Communication Management: Oversee all online content, ensuring it aligns with Nando’s brand guidelines and digital marketing strategies. Analyze data to identify trends and make strategic adjustments.
  • Business Enablement: Utilize digital platforms to enhance customer experience and achieve business objectives, including CRM and online ordering systems.
  • Budget Management: Develop and manage digital media budgets, ensuring cost-effectiveness and accurate forecasting of campaign returns.

Why Join Nando’s?

Nando’s is committed to providing a dynamic and challenging environment where creativity and effectiveness are rewarded. You will have the opportunity to work with a diverse team that values innovation and is passionate about making a significant impact in the digital space.

  • Commitment to Innovation and Creativity: Nando’s fosters a workplace that prizes innovation and creativity. We encourage our team members to think outside the box and bring fresh, innovative ideas to the table. This commitment to creativity isn’t just about keeping our strategies current; it’s about setting trends in the digital marketing space.
  • Rewarding Excellence: Nando’s believes in recognizing and rewarding the hard work and achievements of our employees. At Nando’s, excellence is rewarded with opportunities for professional growth and advancement, competitive salaries, and performance bonuses. Your hard work and contributions directly influence your career trajectory and rewards.
  • Diverse and Inclusive Culture: Join a diverse team where every member is valued for their unique perspectives and skills. Nando’s is committed to creating an inclusive environment that celebrates diversity in all forms.

How to Apply

  • Interested candidates should submit their applications by the closing date mentioned above.
  • Please ensure that your application includes your CV, cover letter, and any relevant certifications.

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Embarking on a career as the Digital Marketing Manager for Nando’s in the IMEA region offers a unique opportunity to shape the digital landscape of a globally recognized brand. In this role, you will leverage your expertise in digital marketing to drive strategic initiatives that enhance the dining experience and deepen customer engagement. At Nando’s, they believe in nurturing talent and providing our team with the tools and freedom to innovate and excel.

If you are passionate about digital marketing and eager to make a significant impact in a vibrant and dynamic environment, we encourage you to apply.

Join Nando’s in Johannesburg and be a part of a team that is not just about serving great food, but also about making a difference through innovative digital presence. Your journey with Nando’s will be one of growth, learning, and substantial professional achievement.

Do not miss out on this exciting opportunity to develop your career and help shape the future of Nando’s digital initiatives. Apply now and get ready to spice things up!