WBWR is seeking a Digital Marketing Content Designer to join its creative team in Cape Town. This is a permanent position, with applications open until 31 May 2025. The ideal candidate will have a passion for both creative design and performance marketing. The role offers the opportunity to craft visually engaging content for a variety of digital channels, including email, paid media, websites, and social media platforms.
The focus will be on creating assets that not only reflect brand identity but also drive conversion and engagement.
Key Responsibilities
As a Digital Marketing Content Designer at WBWR, the successful candidate will be responsible for a range of tasks that include:
1. Design Engaging Digital Content
The primary responsibility will be to design creative assets for multiple digital platforms. This includes:
- Email campaigns
- Landing pages
- Display ads
- Paid social ads
- Website elements
Each design must be engaging, user-friendly, and optimized for both desktop and mobile devices.
2. Follow Brand Guidelines
Ensuring that all designs align with the brand’s visual guidelines is crucial. The content designer will need to strike a balance between maintaining consistency in visual identity and achieving the marketing goals of each campaign.
3. Leverage Data to Drive Creativity
The candidate will use performance data and strategic briefs to shape the designs. This means translating analytics and campaign goals into compelling visual narratives that resonate with target audiences.
4. Collaborate with Cross-Functional Teams
Collaboration is a key aspect of this role. The Digital Marketing Content Designer will work closely with various teams, including:
- Copywriters for content creation
- Performance marketers for campaign strategy
- UX designers for optimizing the user experience
This teamwork ensures that all creative assets are integrated seamlessly across all platforms.
5. Design for Specific Platforms
The role involves designing and preparing assets for use on a range of platforms, including Klaviyo, Meta Ads Manager, Google Ads, and various CMS tools. Understanding platform-specific requirements will be essential for ensuring each design is optimized for maximum performance.
6. Focus on Conversion-Driven Design
While maintaining brand aesthetics, the designer must focus on creating elements that drive conversion. This includes strategically placing Call-to-Actions (CTAs), ensuring mobile responsiveness, and understanding the importance of design elements that influence user behavior and engagement.
7. Stay Informed on Best Practices
Staying updated on the latest trends and best practices in digital marketing and e-commerce design is crucial. The Digital Marketing Content Designer must ensure their designs remain relevant and aligned with current industry standards.
Requirements
To qualify for the role, candidates should meet the following requirements:
1. Experience in Digital Content Design
The ideal candidate should have 2-4+ years of experience in digital content design, preferably in an e-commerce or agency setting. A strong portfolio that showcases past work in digital marketing campaigns, including email designs and digital ads, is essential.
2. Proficiency in Design Tools
Proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD) and/or Figma is required. These tools are critical for designing and preparing creative assets for various platforms.
3. Understanding of Digital Platforms
Candidates should have a solid understanding of design for web and mobile platforms, with knowledge of conversion-driven design principles. A strong grasp of platform-specific design requirements, such as those for Meta Ads Manager, Google Ads, and Klaviyo, will be an advantage.
4. Attention to Detail and Collaboration
The role demands a high attention to detail, with a focus on delivering pixel-perfect design across all deliverables. A collaborative mindset and the ability to manage multiple projects, deadlines, and client accounts will be essential.
Bonus Points If You Have:
While not required, the following qualifications will be considered a plus:
- Experience with CMS platforms such as Shopify or Webflow.
- Familiarity with email marketing platforms like Klaviyo.
- Experience in animation or motion graphics (using After Effects or similar tools).
- Knowledge of A/B testing and the ability to iterate designs based on performance data.
Benefits of Working at WBWR:
- Flexible working arrangements: Enjoy working from the beautiful area of Somerset West, with the flexibility to balance personal and professional life.
- Collaborative environment: Work in a culture of innovation and teamwork, where every team member’s contributions are valued.
- Career growth: WBWR is committed to helping you grow professionally, offering opportunities to expand your creative and strategic skillset.
- Impactful work: Be part of a team that works on high-impact campaigns for fast-growing e-commerce brands.
Application Process
If you’re ready to take on the challenge of working as a Digital Marketing Content Designer at WBWR, the application process is simple. Please submit your updated resume, along with a link to your portfolio. Applications will be accepted until 31 May 2025.
WBWR offers a unique opportunity to work with a passionate and creative team. The agency places a high value on both creative freedom and measurable impact. As a Digital Marketing Content Designer, you’ll be able to grow your creative and strategic skills in a dynamic, performance-focused environment.
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