Pepkor Lifestyle, a leader in the retail industry, is on the hunt for a detail-oriented and analytical professional to fill the role of Digital Campaign Analyst. This exciting opportunity, based in Johannesburg, Gauteng, offers a chance to make a lasting impact in the digital marketing space. The position is a permanent role within the Digital Division of Pepkor Lifestyle Retail, and applications close on 19 December 2024.
About the Position
The Digital Campaign Analyst will play a pivotal role in the company’s marketing team, focusing on the analysis and optimization of digital marketing campaigns. The primary objective is to ensure campaigns achieve optimal results by leveraging data insights and aligning strategies with key performance indicators (KPIs).
The role requires a keen understanding of digital marketing channels, strong data analysis skills, and the ability to track campaign performance effectively. The successful candidate will collaborate across departments to ensure campaigns deliver measurable success and support the company’s broader business goals.
Key Responsibilities
The responsibilities of the Digital Campaign Analyst will include:
- Data Analysis and Insights: Analyzing digital marketing campaign data to assess performance and uncover opportunities for improvement.
- Campaign Optimization: Developing strategies to enhance campaign performance and meet KPIs effectively.
- Performance Reporting: Tracking and reporting on campaign results, providing actionable insights and recommendations to internal stakeholders.
- Cross-Functional Collaboration: Working closely with teams across the organization to align on objectives and metrics.
- Industry Trends: Staying informed about the latest trends and best practices in digital marketing to refine campaign strategies.
- Tool Utilization: Using analytics platforms and tools like Google Analytics and Adobe Analytics to monitor performance, conduct A/B testing, and improve targeting.
- Audience Targeting: Assisting in the development of segmentation strategies to ensure campaigns reach the right audiences.
Qualifications and Skills
Pepkor Lifestyle is seeking a candidate with the following qualifications and skill set:
- Educational Background: A bachelor’s degree in Marketing, Business, Statistics, Data, Finance, Economics, or a related field. A postgraduate qualification will be advantageous.
- Experience:
- A minimum of 3 years of experience in data analytics, with proficiency in tools such as SQL, Python, Tableau, and SAS Studio.
- At least 2 years in digital marketing or campaign analysis roles.
- Technical Expertise:
- Advanced skills in Microsoft Excel.
- Proficiency in web analytics tools like Google Analytics and Adobe Analytics.
- Familiarity with CRM systems and marketing automation platforms.
- Digital Marketing Knowledge: Hands-on experience with digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Soft Skills: Excellent communication, presentation, and problem-solving skills, with the ability to interpret data and make informed decisions.
Why Join Pepkor Lifestyle?
Pepkor Lifestyle offers an inclusive and collaborative work environment where innovation and data-driven decisions are at the forefront. The company values professionals who thrive in fast-paced settings, work well both independently and in teams, and are eager to stay ahead in the ever-evolving digital landscape.
This role presents a unique opportunity to be at the heart of digital transformation within one of South Africa’s leading retail companies.
Application Information
Interested candidates are encouraged to submit their applications before the closing date of 19 December 2024. This role is perfect for someone who is passionate about digital marketing, data analysis, and driving impactful campaigns.
The Digital Campaign Analyst position at Pepkor Lifestyle is a career-defining opportunity for a skilled professional passionate about data-driven marketing. With the chance to work in a dynamic retail environment and contribute to the optimization of impactful digital campaigns, this role promises both professional growth and meaningful challenges.
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If you’re ready to bring your expertise in analytics and digital marketing to one of South Africa’s leading retail divisions, don’t miss the chance to apply. Join Pepkor Lifestyle and drive innovation, performance, and success in the digital marketing space!