Signature Cosmetics is pleased to extend an invitation to apply for the Customer Engagement Analyst position. This role presents a unique opportunity to join our team and play a pivotal role in analyzing and enhancing customer engagement strategies. At Signature Cosmetics, our commitment lies in delivering exceptional customer experiences.
As a Customer Engagement Analyst, the role involves leveraging data insights to optimize customer interactions and contribute to the growth of the brand. Prospective applicants with a passion for analytics, a deep understanding of consumer behavior, and a desire to make a significant impact within a dynamic team environment are encouraged to apply.
Signature Cosmetics Customer Engagement Analyst Overview:
- Position: Customer Engagement Analyst
- Company: Signature Cosmetics
- Location: Edenvale, Gauteng
- Type: Permanent
- Closing Date: 31 July 2024
- Division: Head Office
- Business Unit: Head Office
- Minimum Experience: Mid-Senior level
- Primary Industry: Retail
- Job Functional Area: Business Analyst
Responsibilities
Customer Segmentation Strategy:
- Design and implement a customer segmentation strategy using demographic, LSM (Living Standards Measure), and purchase category data.
Data Management:
- Conduct data mining on the existing customer database to identify missing information and ensure database maintenance for ongoing customer segmentation.
Data Analysis and Insights:
- Provide in-depth analysis of data to uncover insights into customer behavior, preferences, trends, needs, and concerns, aiming to grow the customer database.
- Utilize data to enhance the overall customer experience and inform broader business decisions.
Customer Relationship Management:
- Build and maintain effective customer relationships through personalized messaging tailored to customer segmentation, trends, and preferences.
Targeted Communication and Campaigns:
- Develop targeted communication and campaigns using data from market research and customer loyalty databases to engage specific audiences effectively.
- Proactively engage customers through loyalty surveys to design and execute targeted campaigns aimed at boosting loyalty and driving repeat purchases.
Marketing Optimization:
- Utilize data analysis to optimize marketing campaigns and product development, aligning insights with market research reports.
Strategic Advice and Campaign Management:
- Provide strategic advice on promotional activities to maximize customer engagement and capitalize on emerging trends.
- Optimize data analysis to influence and enhance the omnichannel customer journey.
Campaign Assessment and Reporting:
- Present analysis reports and recommendations on campaign assessments to the Marketing Manager, ensuring alignment with overall marketing and business strategy.
- Collaborate with stakeholders to deliver customer insights and analytics, ensuring alignment between Business Intelligence and Marketing departments.
System Management and Compliance:
- Collaborate with the Business Intelligence department to improve system usage and troubleshoot user or software errors affecting customer interaction efficiency.
- Establish data entry workflows and standards, ensuring compliance with data storage, access, and analysis requirements.
- Stay updated with competitor activity and industry trends to inform campaign strategies and customer information management.
Training and Support:
- Provide subject matter expertise in system functionality and utilization, contributing to training material development and employee upskilling.
- Work closely with the Service Desk to address customer complaints promptly and efficiently, ensuring compliance with relevant legislation such as PoPI (Protection of Personal Information Act) and CPA (Consumer Protection Act).
- Support data warehousing and data security requirements of the Business Intelligence department.
Requirements
- Bachelor’s degree in Marketing, Information Systems, Business Intelligence, Economics, Finance, or related fields.
- Proficiency in tools such as PowerBI, Microsoft Dynamics, Click Dimensions, or equivalent CRM and analytics platforms.
- Valid driver’s license.
- Minimum of 3 years’ experience in FMCG (Fast-Moving Consumer Goods) industry required.
- Minimum of 3 years’ experience in beauty and fashion industry preferred.
- Proven track record in similar roles demonstrating successful application of research, customer segmentation, profiling, and trend analysis.
- Minimum of 2 years’ experience in data analysis within marketing and/or sales environments required.
Application process:
- Review Job Description: Read through the job description thoroughly to understand the responsibilities, requirements, and expectations.
- Prepare Your Documents: Gather your updated resume/CV, cover letter, and any relevant certificates or qualifications.
- Complete Application Form: Fill out the online application form with accurate personal details and work experience information.
- Upload Documents: Attach your resume/CV, cover letter, and supporting documents as required.
- Submit Application: Double-check all information for accuracy and completeness before submitting your application.
- Confirmation Email: You will receive a confirmation email acknowledging receipt of your application.
Prospective applicants who meet the qualifications and possess the necessary skills are encouraged to apply for the Customer Engagement Analyst position at Signature Cosmetics. This role presents a significant opportunity to play a pivotal role in the team’s success by utilizing data insights to enhance customer engagement strategies.
At Signature Cosmetics, the focus is on shaping exceptional customer experiences and driving business growth. Joining our team means contributing to innovative approaches in customer engagement within the beauty and retail sector.