AVBOB, a company that has earned its place as one of South Africa’s most trusted brands over its 100-year history, is looking to expand its talented Brand and Advertising team with a skilled Copywriter. This exciting opportunity is perfect for a creative individual with a keen eye for detail and experience in the advertising or insurance sector.
The role will involve conceptualizing and producing high-quality content across a variety of marketing platforms, ensuring the company’s brand remains strong, cohesive, and consistently communicates its values to a wide audience.
About the Role
The Copywriter will be responsible for creating and overseeing content across a broad spectrum of marketing materials, including brochures, websites, social media, catalogues, posters, press advertisements, and internal communications. This pivotal role will see the successful candidate contributing to AVBOB’s ongoing commitment to brand excellence through innovative and persuasive copy.
As part of the role, the Copywriter will collaborate closely with the creative team to brainstorm and develop fresh concepts for campaigns. Research will also play a vital part in the development of high-impact content, ensuring it not only resonates with the target audience but also strengthens AVBOB’s position in the market.
The Copywriter will maintain brand consistency across all content, ensuring that the messaging is aligned with AVBOB’s high standards. This includes proofreading, editing, and refining materials such as promotional content, internal publications, advertorials, and digital marketing outputs. Additionally, the Copywriter will be responsible for sourcing and creating localized social media content that highlights the company’s positive community impact at the branch level.
Key Responsibilities
- Content Creation: The Copywriter will conceptualize and write persuasive copy for a wide range of advertising and marketing materials, including brochures, websites, social media posts, posters, and internal communications.
- Collaboration: The individual will collaborate with the creative team to develop innovative and impactful campaign concepts.
- Research: Conduct in-depth research to inform and enhance copy, ensuring it is both compelling and credible.
- Brand Consistency: Maintain quality control and consistency in messaging across all advertising materials.
- Social Media Content: Source and create localized social media content that showcases AVBOB’s community involvement.
- Website Management: Regularly update the website with relevant content reflecting current campaigns and initiatives.
- Compliance: Ensure all content adheres to regulatory guidelines set by the Financial Sector Conduct Authority (FSCA) and AVBOB’s internal advertising standards.
- Content Strategies: Support the creation of content strategies and plans for emerging digital platforms, including branch-specific social media and direct marketing.
- Proofreading: Assist with proofreading internal publications such as “The Society,” AVBOB’s quarterly magazine.
Qualifications and Experience
AVBOB is looking for candidates with the following qualifications and experience:
- A tertiary qualification in Marketing, Communications, Journalism, Business, Art, or a related field.
- A minimum of 5 years’ copywriting experience, ideally within the insurance or financial services sector.
- Strong conceptualization and proofreading skills.
- A solid understanding of grammar, tone, and maintaining brand voice.
- The ability to manage multiple projects simultaneously while working under pressure.
- Exceptional attention to detail, ensuring the production of high-quality, on-brand content.
- Strong interpersonal and teamwork skills, with excellent verbal and written communication abilities.
- The ability to work collaboratively and take ownership of projects from start to finish.
What AVBOB Offers
AVBOB offers a competitive remuneration package and the chance to work for a company with a legacy spanning over 100 years. The organization is deeply committed to employee development and rewards excellent performance. In addition, AVBOB is an equal-opportunity employer, with a strong emphasis on Employment Equity. Preference will be given to suitably qualified individuals from previously disadvantaged groups in South Africa.
Why Work at AVBOB?
Joining AVBOB means being part of a respected company that values its employees and their contributions. The brand’s focus on strong values, ethical standards, and long-term growth makes it an exciting place to work for individuals looking to make an impact in the marketing and advertising industry. The Copywriter role at AVBOB will provide opportunities to work on innovative campaigns, collaborate with a talented creative team, and contribute to the success of one of South Africa’s most trusted brands.
For those with the passion and skills to help shape the voice of AVBOB, this role is a unique and rewarding opportunity.
Apply Here!
If you are a talented copywriter with experience in the advertising or insurance sector, AVBOB invites you to apply for this position and become a part of their exceptional team. With a competitive salary, a focus on career growth, and the chance to contribute to a company with a proud heritage, this is an opportunity not to be missed.
AVBOB looks forward to welcoming a new team member who can bring their creative ideas and passion for excellent content to the brand.
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