Cape Town, one of the world’s most sought-after tourism destinations, is calling for a versatile and creative Content Writer to join the Cape Town Tourism team. This unique and dynamic role offers an exciting opportunity to be a part of a leading tourism organization dedicated to improving lives in Cape Town through the power of tourism.
The role promises variety, creativity, and the chance to contribute significantly to one of the top global destinations, making it perfect for those eager to work in an environment that is as inspiring as it is rewarding.
About Cape Town Tourism
Cape Town Tourism is the marketing body for the city of Cape Town, responsible for promoting the city and its surrounding areas as a top-tier global destination. The organization aims to enhance the city’s appeal to tourists while improving the overall visitor experience through innovative marketing strategies. As leaders in Destination Experience Optimization (DXO), Cape Town Tourism is dedicated to offering exceptional career opportunities for individuals eager to be part of a forward-thinking and vibrant team.
The Role: Content Writer (Multidisciplinary Creative)
This is not your typical content writing job. The role of the Content Writer at Cape Town Tourism requires a multifaceted approach to content creation, blending both visual and written narratives that captivate and engage audiences across various platforms. As a key player in the Destination Marketing & Brand department, the successful candidate will be responsible for crafting compelling content that not only informs but also inspires. The role is integral to ensuring that Cape Town Tourism’s brand message is consistent, innovative, and impactful across all channels.
Key Responsibilities
The Content Writer position spans the full spectrum of content creation, from strategy to execution. Here are some of the key responsibilities:
1. Content Development and Brand Consistency
The Content Writer will develop and manage content aligned with the Cape Town Tourism brand, ensuring consistency across a variety of platforms such as websites, media, social media, and marketing campaigns.
2. Email Campaigns
Crafting email campaigns that support Cape Town Tourism’s marketing strategies will be essential. Experience with CRM tools, specifically Everlytic, is required to execute and measure the success of these campaigns.
3. Press Releases and News Coverage
The role requires producing press releases and engaging in innovative storytelling for news coverage that resonates with the target audience.
4. SEO Optimization
The Content Writer will enhance digital engagement by creating SEO-optimized content that drives awareness and conversions. This will help build the brand’s online presence and visibility.
5. Video Scripts and Long-Form Content
The role also involves producing compelling video scripts and long-form content for multimedia storytelling, ensuring a rich, diverse content offering that appeals to a broad audience.
6. Collaboration and Coordination
The Content Writer will work closely with other creative teams to ensure a cohesive brand messaging strategy. The collaboration will extend to coordinating campaigns and supporting creative projects.
Required Skills and Qualifications
To succeed in this role, the ideal candidate should meet the following qualifications and skill set:
Education
A recognized degree or certification in Marketing or a related field.
Experience
3-5 years of experience in a similar role, with a proven track record in content creation across multiple platforms.
Technical Skills
Proficiency in Digital Management and Automation Systems, such as Everlytic, the Adobe Creative Suite, and Lighthouse, is essential. Familiarity with tools like ChatGPT, Midjourney, and Monday.com would be an added advantage.
Key Behavioral Skills
The ideal candidate for this role should also demonstrate a range of behavioral competencies:
1. Autonomous and Responsible
The ability to think strategically while executing tasks proactively is essential.
2. Versatility
Skilled at editing and adapting content across various platforms, including mobile devices.
3. Creativity
Able to maximize content potential across multiple formats.
4. Agility
Comfortable adapting to last-minute requests with flexibility and ease.
5. Storytelling
A natural storyteller who enjoys exploring new avenues and approaches to content.
6. Trend Awareness
Keen on keeping up with the latest trends and engaging with audiences on social media.
7. Communication
A confident communicator capable of interacting with various stakeholders, including senior management and board members.
What’s On Offer
Cape Town Tourism offers a vibrant, dynamic career environment that is anything but mundane. The Content Writer role provides an exciting blend of creativity and strategy, with no two days being the same. Some of the key benefits of the role include:
Career Diversity
A career with Cape Town Tourism promises exposure to a wide range of interesting places, projects, and people. The opportunity to experience Cape Town’s world-class tourism offerings daily is a major drawcard.
Work Flexibility
The role offers flexibility and mobility, although candidates must have access to their own reliable vehicle.
Cutting-Edge Equipment
The opportunity to work with the latest technical equipment in a modern, innovative work environment.
Attractive Remuneration
Competitive salary along with market-related benefits including a comprehensive pension fund, medical aid, gap cover, and employee wellness programs.
Professional Growth
Continuous learning and upskilling opportunities to help you grow both professionally and personally.
How to Apply
For those ready to embark on an exciting and adventurous career with Cape Town Tourism, applying is easy. Interested candidates are encouraged to submit their portfolios as part of their application. Shortlisted candidates will be invited for an interview, where they will have the chance to present their work and demonstrate their suitability for the role.
Cape Town Tourism is committed to Employment Equity and gives preference to suitably qualified candidates in line with its Employment Equity Plan.
The Content Writer position at Cape Town Tourism offers an unparalleled opportunity for those passionate about creative content and storytelling. If you have a knack for writing compelling narratives, a passion for digital marketing, and an enthusiasm for the tourism industry, this could be the career you’ve been waiting for. Apply today and join one of the most exciting and influential teams in the tourism sector.
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